JNR insights
Perspectives on public relations, communications and the relationships that help brands move forward.
December 1, 2025
A landmark study analyzing over one million AI-generated citations has confirmed what forward-thinking PR professionals suspected: when it comes to getting your brand recommended by ChatGPT, Claude, and Gemini, earned me
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November 20, 2025
"How much does PR cost?"
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November 12, 2025
You've decided your business needs professional PR support. Now comes the more complex question: which agency do you choose? With hundreds of PR firms claiming they can elevate your brand, how do you identify the partner
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November 3, 2025
(And When You Need Both)
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October 20, 2025
You've spent years developing an innovative aesthetic device that delivers real results. Your clinical data is solid, FDA clearance came through, and early adopter physicians love it. Yet when you search for coverage of
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October 15, 2025
Building Trust in a Competitive Market
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October 7, 2025
In the competitive landscape of aesthetic medicine, plastic surgery practices face unique challenges when it comes to patient acquisition and brand building. While many cosmetic surgery practices invest heavily in paid
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September 22, 2025
In today's digital-first world, your medical practice's reputation isn't just built in the consultation room—it's shaped online, in reviews, social media, and search results. For plastic surgeons, dermatologists, and me
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May 22, 2025
In today's saturated marketplace, businesses across industries face an increasingly challenging question: how do you build genuine trust with consumers who are bombarded with advertising messages daily? For companies in
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