JNR insights

Ideas for building stronger reputations.

Perspectives on public relations, communications and the relationships that help brands move forward.

October 15, 2026

The Holiday Party Is a Networking Event in a Sweater

Every December, something magical happens to the business calendar. Suddenly there are mixers, client appreciation nights, chamber of commerce socials, vendor open houses, and at least one gathering where someone insist...

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October 11, 2026

The Thank-You Note Is Back (and It Never Actually Left)

Last month I went looking for a stamp. This should have been simple. I am a grown man with a home office, a printer, and an embarrassing number of pens. And yet I spent twenty minutes opening drawers like a raccoon sear...

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October 11, 2026

Out of Office: Why Your Best Ideas Show Up on Vacation

Edit Image A few weeks ago, I did something that terrified me more than any client presentation I have ever given.I turned off my phone.Jennifer and I had just gotten married, and our honeymoon took us to a tiny island r...

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October 11, 2026

Everything I Know About Client Loyalty I Learned From My Dog

Every morning at roughly 6:00 a.m., I receive the most enthusiastic customer welcome in the state of Nevada.

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September 13, 2026

"Is Pleased to Announce" and Other Fossils in Your Press Release

A field guide to press release language that stopped working decades ago, and the one test that tells you whether yours has any news in it.

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September 13, 2026

The Dead Zone: Everything That Happens Between Booking & Arrival

Run the numbers on your last new client.

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September 13, 2026

The Customer Goodbye You Never Wrote

Let us take a moment to appreciate the welcome industrial complex.

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September 13, 2026

When Your Industry Is the Story and You Are Not Even in It

Every article about crisis communications assumes the crisis is yours. Someone on your team said something. A product failed. A review went viral. There is a playbook for that, and most of us have read it.

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September 12, 2026

The Price Increase Letter Nobody Teaches You to Write

These days prices of everything are going up daily.

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September 12, 2026

Be A Great Second Opinion: The Easiest Yes in Your Market

Right now, somewhere in your city, there is a person who has already decided to spend money on what you sell. They went somewhere else. They are not thrilled about it.

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September 12, 2026

Publish the Report Your Market Does Not Have

Reporters do not need another expert. They need a number.

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September 12, 2026

Why Your Testimonials Are Not Convincing Anyone

"Great service! Highly recommend." Signed, J.D.

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