September 11, 2026
Hire Great People, Then Get Out of Their Way
It amazes me how many times I hear management stories that border on Harassment and bullying.
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Ideas for building stronger reputations.
Perspectives on public relations, communications and the relationships that help brands move forward.
September 3, 2026
FORTY YEARS WITH THE SAME FRIENDS...WOULDN'T CHANGE ANYTHING
With everyone dispersed throughout the country, we still play poker remotely once a month.
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September 2, 2026
Be Known for One Thing Before You Try to Be Known for Everything
Adding services feels like growth. It usually reads as uncertainty. Here is how to narrow your message for 90 days without turning away work.
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September 1, 2026
The Stock Photo Handshake and Other Crimes Against Trust
Buyers have seen the handshake photo ten thousand times. Here are five photos to take on your phone this week that outperform anything you can buy.
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August 31, 2026
You Do Not Have a Competition Problem. You Have a Sameness Proble
Call five competitors as a customer and take notes. Most owners discover their whole category sounds identical, which is the opening.
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August 31, 2026
We"re Passionate About Success & Other Sentences With No Meaning"
If your competitor could paste your About page onto their site and nobody would notice, that is a business problem. Here is the fix. I have a game I play when I cannot sleep. I open the About page of a business I have n...
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August 31, 2026
The Growth Hiding in the Clients You Already Have
The best value growth in your business is already in your database. Here is the four-touchpoint system that turns past clients into repeat visits and referrals.
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August 30, 2026
You Got the Coverage. Now What?
A media placement is raw material, not a finish line. Here is the ten-move checklist that decides whether coverage works for years or disappears in a week.
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August 30, 2026
Your Competitors' Reviews Are the Best Market Research
Two hours in your competitors' review sections tells you what your market values, fears, and calls things. Here is how to mine it and use it.
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August 30, 2026
Anyone Can Fix the Faucet. Nobody Else Has Your Standards.
A friend of mine needed a water heater replaced last year. She did what everybody does. She got three bids.
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August 29, 2026
The Week Everything Goes Wrong: A Small Business Crisis Playbook
A bad review, a staff exit, a photo out of context. Here is the one-page crisis plan every small business should write while things are calm.
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August 29, 2026
Price Objections Are Almost Always a Trust Objection
When a prospect says you are too expensive, they usually mean they are not yet sure you are worth the risk. Here is how to close that gap without discounting.
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